102. PUBLICATIONS AND PAPER POWER
--page 813--
I will publish the name of the Lord: ascribe ye greatness unto our God (Deut.32:3).
1. The pen is mightier than the sword! Ours is a war of words and ideas to thrill men's minds with faith and hope, to fill their hearts with love and peace and joy, to set their spirits free to soar to unknown heights, to love them with deeds of kindness and to free their bodies from suffering and pain!
2. Titles have to be sort of like keys that set the pitch to the tune: They have to sound good and be catchy and at the same time they have to tell you what the subject is.
3. We have a totally different market from the System's.
4. If you would not be forgotten as soon as you are dead, either write things worth reading or do things worth writing.--Benjamin Franklin (1706-1790)
5. The Alexanders and Caesars and Genghis Khans and Napoleons and Hitlers have come and gone, but the words and ideas and religions of the philosophers and the prophets of God live on forever!
6. Literature is a lot easier, cheaper, safer and more accurate to send into many places than missionaries.
7. The World has heard our message, because it's on millions and millions of little pieces of paper!
8. We can change the World with our message through "Paper Power"!
9. You must work wherever you're needed most--but remember that what you write or draw or compose or film will reach the World!
10. Colour is nice and master pieces are beautiful, but we need speed and quantity and simplicity and rock bottom costs to develop the lit we need by the millions for the billions!
11. Don't underestimate the power of paper!
12. Security, speed and quantity are the most important things in getting out the lit--and if we can have quality as well, fine.
13. It's speed, quantity, convenience and safety we're after most of all!
14. It takes guts to be a good photographer! You've gotta be fool enough to rush in where angels fear to tread--no matter what's going on, and stick your camera right in their face, no matter what they're doing!
15. Meat's for the body, when it's meat you wanna see!--But when you want the spirit, mugshots it's gotta be!
16. Pictures have always had an important place in God's plan.
17. If a picture needs explaining, then it's not much good. Its message must be plain and simple and self-evident.--That's the best kind of picture.
18. Literature is one of the greatest, fastest and most effective ways of reaching the World!
19. I'd rather preach the Gospel to more people in black and white than to less people in colour!
20. Shakespeare was a dramatist of note--
He lived by writing things to quote.
21. The most direct way to a person's heart is through their eyes.
22. Distribute common-sense lit to the common people and their leaders!
23. Better not to give it at all, than to give the wrong literature to the wrong people!
24. We're using leaves from the tree of life right now! We're giving them little leaflets from the tree of life!
25. Our newspaper is the hottest Revolutionary rag on the underground circuit!
26. People don't usually appreciate what they don't have to pay for!
27. Our main job is to get out the message clearly, quickly, simply, easily, cheaply and in enormous quantities for all!
28. He who influences the thought of his time, influences the thought of all the times that follow.
29. A drop of ink may make a million think.
30. Great journalism: "Is not every able Editor a Ruler of the World, being a persuader of it?"--Carlyle, French Revolution.
31. I fear three hostile newspapers more than a hundred thousand bayonets.--Napoleon.
32. Stick to your guns--those Colt-45 illustrations pack a powerful wallop that knocks'em for a loop, and they can't help but get the point!
33. The Reporter's Code:
I keep six honest serving men,
They taught me all I knew.
Their names are What and Why
And When and How and Where and Who.
34. Anything is possible with artists!--They're sorta like God!--They create things!
35. "Artists must write many words of David in pictures....Must make many words few, but artists make pictures and they don't forget."
36. Each of your pictures is worth a thousand words--and that's just about how many we want: One picture for every thousand words!--At least one every page or two, so you can't open a MO Letter anywhere without seeing an illustration to liven up the copy and give'm the message loud and clear! (Now Komix!)
37. It's really the illustrations that bring a book to life and give life to dead pages and fascinate us like children, arousing our curiosity to want to know more and inspiring our lazy spirits to read the text to find out more of what it's all about and to understand the pictures better.
38. I'm convinced your priceless illustrations are going to be used as much as my words to tell the story, no doubt interest more people to obtain our literature and to read the text just to find out what those pictures are all about!
39. It's a known fact that we remember about 80% of what we see, but only about 40% of what we hear, and God only knows how little we remember of what we read! So may God really inspire you to portray the Message by pen, more and more!
40. I am really depending on you artists, and I believe that perhaps the whole future of our ministry and its effectiveness and outreach will depend in a large part on how well you illustrate the message.
41. May He guide your pen like spirit writing possessed of the Spirit of God, to catch the vision of what He is trying to show the World, and put it on paper for them all to see in a way they will clearly understand, and arouse such compelling interest as to never forget!
42. God's whole creation is a work of art and continually portrays His message to all of us.
43. Hail, artists, full of grace!--The Lord is with thee, and blessed is the fruit of thy pen, the Truth, Christ Jesus!
44. Of the hundreds of prayer letters we used to receive, I always used to read the brief, illustrated ones immediately, but laid the long, monotonous ones aside to peruse later, which was usually never--and they eventually wound up in file Z--the wastebasket, a large stack of material I never had time to read!
45. I designed those covers to give the heart and illustrate the message of the Letter.
46. I really like those Komix! They really do what I always wanted them to do, simplify the Letters and make them very easily readable by the general public, even young people and children.
47. The Komix have got to be a little like the Quote Book. You just take the pith or the essence, the most important things, the most important quotes in the Letter that you can illustrate best and that go best with your pictures.
48. The main idea is to get the Message across, and the simpler you can do it, the easier you can do it, the better!
49. I think the artist's job is the closest thing in the whole Family to my job, because you have to operate under absolute inspiration! To try to imagine and illustrate it, that is creative! It is inspirational, and the artist has to be as inspired as I am to really get it right and get it done well.
50. Artists really are very spiritual. They are imaginative and very creative, and they must stay on the right channel and be very close to the Lord and keep in tune with God.
51. Pictures are powerful! When God gives you a picture it really sticks with you. Never underestimate the value of a picture, because God Himself uses pictures--moving pictures called dreams and visions!
52. I realise now probably one reason why the Lord gave me so many dreams and visions and such vivid pictures--for your sake! Not only just for your sake to visualise it, but in order that it might be put into actual illustrated form using graphic art to illustrate it--pictures!
53. One picture is worth a thousand words, one quote is worth a thousand sentences.
54. Cut Colony costs and multiply MO missives.
55. Get the Words that work to the World by the millions for the billions.
56. Unless you're working to get the Words that work wonders to the World, you're not accomplishing much.
57. Are you living to give life to the lost by His Letters?
58. There is one job that you alone can do--put the Words into the hands of the World!
59. We can't possibly reach enough people in our personal witness--so God gave me the answer--literature!
60. God bless every one of you that has anything to do with His Words and furthering His Words, getting His Words out to the World. God's going to bless you and you're going to have great satisfaction, for great is your reward in heaven!
61. Praise God for a job well done!--To know that you did the job and told the World what was going to happen, so it's not your fault.
62. The printed page never flinches, never shows cowardice; it is never tempted to compromise; it never tires, never grows disheartened; it travels cheaply, and requires no hired hall; it works while we sleep; it never loses its temper; and it works long after we are dead. The printed page is a visitor which gets inside the home and stays there; it always catches a man in the right mood, for it speaks to him only when he is reading it; it always sticks to what it has said, and never answers back; and it is bait left permanently in the pool.
63. The Lord has left it up to us in this Last Day to do a job that the artists of the past never even attempted! All the art masterpieces are not finished until we finish these on the Heavenly City!
64. We're the only ones in History to ever attempt to paint the Heavenly City! We are commissioned by the Lord to paint His City!
65. Thank You, Lord, for leaving this last great art project for us to do, probably the greatest art project any artist ever attempted, to try to visualise Thy great Holy City, the final great beautiful Heavenly City that You have gone to prepare for us!
66. Our art master pieces are the greatest on Earth because we have the greatest artists and we've got the greatest subjects. So they have gotta be the greatest! They're the most thrilling, inspiring and encouraging!
67. Written words endure while others fade away forever!
68. There's hardly anything that's more profitable and fruitful than paper publications.
69. Publications get something concrete right into people's hands, to everybody, that they can use and reuse and pass around and loan out.
70. Literature got us started, and that's the one that keeps us going and I think that's the one that's going to keep going right up to the End!
71. Literature is the most productive and most fruitful ministry outside of actual personal witnessing.
72. People like pictures! We're all children and it's easier to grasp a picture, an illustration or a story than mere theories and facts and lectures etc.
73. Modern art started when there weren't any good artists anymore and they couldn't draw pictures anymore, so they started scribbling and called it modern art!
74. I would suggest to you as good advice for your writing or speaking: Make it simple, speak out of the fullness of your heart, from experience, from knowledge you've gained from others, tell stories, give examples, illustrations and paint simple little word pictures that they'll remember. Tell stories about your own life.
75. When setting down guidelines and writing classes, allow for the unusual and allow for exceptions and allow that it may not or doesn't always have to be that way.
76. The thing a good editor or secretary needs to remember is to be sensitive when your writer is inspired, and grab your tape recorder or notebook or whatever it is and jot it down.
77. Make every letter, every business communication, sales talks! Accentuate the positive! Even if you've got bad news to tell'm, make it sound like good news!
78. If something is important enough for me to get it and read it, it's important enough for me to answer it.
79. Think about the Lord and think about those children and their pure little hearts, their sweet little faces and those needy little spirits that you need to feed with these pictures! That to me is our primary responsibility. And then beyond our children, who are we trying to reach most of all in this World?--The childlike people, the childlike poor! The Lord said we all had to be like little children and you can't even get into the Kingdom without being like a little child.
80. Make your pictures appeal to the children and then they'll appeal to everybody! Make the Message so simple and so clear that every little child will understand what the picture's about.
(See also No. 24, 28, 29, 104, 156A, 156B, 156C, 207, 215, 229, 233, 241, 253, 274A, 303A, 318B, 325A 326B, 328A, 329B, 352, 356, 362, 611, 649, 672, 725, 828, 844, 873, 892, 942, 943, 1012, 1282, 1296, 1364, 1416, 1451, 1463, 1492, 1536, HH4.)
Copyright (c) 1998 by The Family